9, 2009, the furniture industry's most influential events

 In 2009, the furniture industry to meet more challenges, confusion, choice, breakthrough. the face of market correction, the face of unprecedented competition, opt to change, or stay in a rut? is stick to the territory or the overall expansion? is to select the marketing innovation, or follow the trend of price wars?
2009 is the most difficult year for the furniture industry. In the face of financial crisis, many companies are not willing to status quo, choosing instead to adjust, take the initiative to meet the market, the use of new marketing strategies to fight the market; 2009 or the furniture industry emphasis on internal structure, key personnel training for one year. Despite the resignation, retrenchment, some people are happy others are sad, but still able to grab and core competitiveness of the market; 2009, progress in the furniture industry is the biggest of the year. concerned about the people need to understand the consumer psychology people to explore consumer trends allow enterprises to win the market.
Looking back in 2009 the furniture industry development curve, you can use But as the recovery of the real estate market, the furniture industry to gradually pick up, pick up a small May Day ushered in the climax, the basic back to normal during November, the entire process of ups and downs.
end of the year drew to a close, from the furniture industry, the big one Looking back on events this year, the case of a piece from the perception that year, whether happy or sad, with a total bit of testimony from the industry track in 2009.
2009 furniture industry, the influence of 9 events A: Beijing opening new contract furniture industry
Backgrounder:
2009 年 3 months, the Beijing Municipal Industry and Commerce Bureau Haidian Branch Trade and Industry and released 2009 edition of implemented in the city. The new contract language on the contract for the sale of furniture, released in 2001 was revised text. with the old text, the new version adds furniture producing area, broken down furniture material, the introduction of the way to be elected and shall apply the provisions of the principle of deposit, detailed the Xianxingpeifu responsibility, also added to the furniture, responsible for consumers. furniture industry have a responsibility and obligation to truthfully inform the consumer the appropriate circumstances to protect the consumer's right to know, to avoid consumer deception. At the same time gradually extend the contract through the template to reduce music to buy furniture because of disputes arising new contract has played a role in promoting clean up the market, but also to protect the dual interests of manufacturers and consumers.
2009 furniture industry influence events of 9 Second: furniture companies play the
a few years ago, consumers buy furniture or one by one, TV cabinet, dining table, coffee table, wardrobe and other furniture .2009 dozens of popular early, Qu Mei Furniture in 22 anniversary of the launch of furniture packages, 14,299 yuan to purchase 19 pieces together, 16,800 yuan can be purchased together 21 to buy packages than pay a more than 30% cheaper. Subsequently, other furniture companies have followed suit, promotional packages on the market the most of attention.
Impact Assessment:
package is characterized by spending less money to more goods, furniture package came out of the package, like other industries, as has been welcomed by consumers, because from the perspective of consumers, businesses no matter what form, as long as good quality and low prices, enabling consumers to good. the song of the furniture brand of the United States, represented by the initiative to adjust the implementation of effective marketing strategies, not only opened the market, and strengthen brand position.
2009 furniture industry influence events of 9 three: established
Backgrounder:
2009 年 4 months, the club from the capital Beijing school furniture, furniture, the main form, the main representative of the Beijing school furniture style, purpose is the promotion of the Beijing school furniture, furniture to seize more market share. Beijing School Club members include: Peugeot furniture, according to Reese love, Italian style furniture, hundred furniture, furniture Ronglin Shi Yuan Henry Elvis home furniture, more than 10 major furniture brands Beijing, and is the first alliance.
Impact Assessment: < br> living in the capital of the enterprises often have a bigger picture, in the face of the interests of market share before the furniture industry can be healthy competition, competing in Beijing will help the Beijing Furniture Furniture Union's influence extended out strong, but also conducive to promoting the healthy development of China's furniture industry.
News Background:
2009, Beijing established a strong furniture business furniture mm continuous In Beijing's Tongzhou, Changping, Huairou, Shijingshan suburban independent stores out of 8 total business area of over 20,000 square meters. At the same time, in September 2009, hundred, meaning wind resistance, Montreal, Green Island , Elvis and other furniture is also beneficial to follow the source of Jimei Home Place stationed Shunyi. Beijing suburbs furniture business development effort to open up the market to become an interesting landscape.
Impact Assessment:
Although the economy has been gradually recovering, household consumption also enhancing the overall, but the competition in the furniture industry will be significantly increased in 2010, the furniture industry to market changes, adjust the channel layout, and strive for greater market share is very important. Beijing suburbs furniture industry to expand the market, there will be a whole new growth markets.
2009 furniture industry influence events of 9 V. Simmons declared bankruptcy to reflect on the Chinese furniture industry
Backgrounder:
under the impact of the financial crisis in 2009, the U.S. giant Simmons Bedding Company filed for bankruptcy protection. under the reorganization plan, Simmons Bedding and its subsidiaries in the United States and overseas will be well-known bedding brands Shuda (Serta) all asset management company Ares (AresManagement) and private equity funds of teachers (Teachers' Private Capital ) company to take over. take over the party that intends to fight the Simmons and Shuda two separate brands.
Impact Assessment:
Simmons aroused thinking of Chinese enterprises, the Chinese also have a Simmons did survive as a brand ? modern enterprise bankruptcy system, able to pay off the debt restructuring to achieve profitable new businesses get more with a brand value of some companies. In China, capital of the lack of effective operation of financial derivatives and the lack of talent, some good Brand did not truly reflect the value received. In the long run, Chinese companies need to learn that the subjects.
2009 the furniture industry's most influential event June 9 Peugeot furniture involved in the > Backgrounder:
2009 in the second half, Peugeot will supply cycle of furniture suddenly around 15 days by the sudden surge of normal to 60 days, while the Beijing market furniture manufacturers generally supply cycle in 10-30 days so. It is understood that Peugeot furniture is mainly due to extended delivery of a sudden surge of market demand.
Impact Assessment:
consumption by the market crisis, the sudden demand to the market, so that enterprises, including Peugeot, including the beginning material no time. as the Beijing representative of the brand of furniture, more than 20 years Peugeot has been carefully protected with strict compliance with, the implementation of the enterprise to create a slogan raised: because it is not the first, so more effort. But in the face unpredictable situation the market, brands still need the details of the service up and down some hard work.
2009 furniture industry influence events of 9 seven once again love grid plate Corps military expansion
Backgrounder:
2009 年 11 months, Section Po ? Boloni love grid board ordered the official to enter the production process, compared with the love of their cells Group CEO Cai Zhong Hongwen high-profile Chinese agency announced mm Kebao? Boloni official Jiaruaige Corps, and will involve the renovation process and the wooden full use of the product love grid plate. This not only means that the Section Po? Boloni environmental upgrades, but also marks the love grid plate sales in China and influence will increase significantly.
Impact Assessment:
environmental protection, and once again become a hot furniture consumption. In Sina's authority to do home consumer survey shows that 8 percent of consumers will be environmental factors as the choice of furniture to buy. And in the furniture industry, love Georgia Army entry point for the marketing of environmental protection, by the market's attention, to become a classic marketing case. Union behind the more healthy competition between enterprises and cooperation, and ultimately consumers will benefit.
2009 furniture industry influence events of 9 August vibration Haiya furniture enterprises in Dongguan infringement lawsuit against
Backgrounder:
2009 年 10 months, the official furniture Yahya vibration to the Beijing Second Intermediate People's Court for the furniture factory in Dongguan Shijie Wei Po, South Jimei stores, beauty Royale Trade Center design patent infringement of its furniture production and sales of illegal profits of litigation. This is the country's new patent law into effect October 1 since the first case, in addition, this case is particularly interesting because 200 is that it million the amount of claims, challenges limit the Patent Law.
Impact Assessment:
cottage furniture is a lot of original furniture companies mentioned in the topic of the most reluctant, although companies continue to call, but imitation is still rife. At present the furniture industry Plagiarism has long been an open secret rife, with a design capacity of the general leading furniture companies, about fifty to sixty companies have to follow up production of cottage products, influence of industry events of 9 September CCTV furniture industry CCTV and other furniture companies have invested heavily in building brand awareness. to Healthy, for example, in 2008 invested 45 million yuan in the CCTV, put 60 million yuan in 2009, 2010, put in the CCTV budget is more than billion.
Impact Assessment:
home industry in 09 years of increasingly active on the CCTV advertising the tender, emerging tens of millions of small ones, the hundreds of millions of the huge advertising investment enterprises can do wonders for the furniture is still unknown.